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Ma Zida pushs two kinds of new models to strengthen Chinese business in China

From;    Author:Stand originally

To cater to the demand of Chinese car market, adjust sale strategy neatly, ma Zida will put in in succession in China " MPV " and " Roadstar " two kinds of new models, strengthen Chinese business.

Ma Zida pushs two kinds of new models to strengthen Chinese business in China

Ma Zida MPV

According to the report, ma Zida MPV will entrust company of one steam car to produce, initial stage produces per year a quantity to be controlled in 20 thousand, predict metaphase began to appear on the market 2009 sale. This is Ma Zida afterwards " Puruima " later the car of the 2nd family expenses that puts in in China (small-sized minibus) . Another SUV " Roadstar " will export directly from Japan, be expected to appear on the market in China this year. Report, SUV more and more get Chinese consumer, especially the welcome of rich estate, accordingly, ma Zida hopes to pass investment " Roadstar " will enhance brand competition ability. So far, the model that Ma Zida sells in Chinese market already achieved 7 kinds.

Ma Zida pushs two kinds of new models to strengthen Chinese business in China

Ma Zida MPV

In addition, ma Zida also is studying in Nanjing joint-stock factory begins production " M6 " (the medium-sized car that Japan calls Atenza) level. It is reported, although 1-7 month horse amounts to 74 thousand from Da Zaihua sales volume this year, increase compared to the same period 37% , but as a result of " M2 " sale site is rolled out slow, since August Nanjing factory already reduction of output 5000. And meanwhile, the exit car scale of factory of Ma Zida Japan already exceeded the history highest value 70% . For risk of avoid exchange rate, ma Zida begins to consider to be produced in Nanjing factory output model car.

Ma Zida pushs two kinds of new models to strengthen Chinese business in China

Ma Zida MX-5 Roadstar

Ma Zida pushs two kinds of new models to strengthen Chinese business in China

Ma Zida MX-5 Roadstar

The report points out, new car sales volume of China was compared this year in August the corresponding period dropped last year 6.3% , the outspread impetus of Chinese car market begins hasten delay. For this, ma Zida enlarges Chinese business through putting in the new model that gets used to market demand, strive for 2010 year in China 20% what sales volume increases world sales volume.



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